The CRM Coordinator is responsible for the delivery of communication to the player base across all brands and verticals. The successful candidate will be part of a dynamic, energetic, and passionate team that is dedicated to taking the current CRM set-up to the next level. The CRM team’s creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base. This a dynamic role that will require the candidate to change and adapt to meet the requirements of the CRM team and business.: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

• Prepare and execute multi-channel, segmented life cycle campaigns across the Eastrock brands.
• Launching and testing processes for campaigns and promotions across multiple devices.
• Drive A/B testing within and across communication channels to discover best practices for each customer segment.
• Work with CRM stakeholders to provide support and guidance in various CRM initiatives.
• Collaborate with Copywriters and other business functions to drive customer engagement and revenue.
• Implement automated CRM programs for agreed campaigns and execute a wide range of campaigns and promotions
• Compiling and presenting reports on CRM programs
• Assist in reviewing player behaviors, and activities and suggesting/requesting improvements
• Optimizing customer promotional journeys and experience
• Design and implement regular benchmarking and competitive analysis to ensure the business is keeping a competitive edge
• Carry out any other adhoc functions that may emerge.

Qualifications

• Good level of English (both written and spoken) and Japanese is considered an asset.
• Experience in the iGaming industry and towards the Japanese market is considered a necessity.
• Good general level of education, with a competent standard of numeracy and literacy being important.
• Excellent awareness of Microsoft Office applications and a high degree of computer literacy.
• Proven CRM background is required.
• Result-oriented and data-driven
• Ability to effectively plan work tasks to meet deadlines.
• Motivated team player with excellent people skills.
• Interest in CRM, Customer Experience, and User Journey is essential.
• Experience working with Symplify is considered an advantage.